KelliWorks Credibility Assessment

Can I Trust This Company?™

The 5-Minute Credibility Assessment for Entrepreneurs, before you sign the contract.

12 questions Instant results No email required
Your progress
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The Company Check

Answer these based on what you know (or have been able to find out) about the company you're considering hiring.

Question 01
Do you know who will actually be doing the work on your account?

Not just who sold you. Who shows up every day.

Yes, they were clear about this upfront
Somewhat. I know the general team but not specifics.
No, I only know the founder/salesperson
Question 02
Can they clearly describe their systems or process for delivering their service?

Not a sales pitch. An actual repeatable process.

Yes, they walked me through a clear, specific process
Vaguely. Lots of buzzwords, not a lot of specifics.
No, it was mostly about results and testimonials
Question 03
Have you asked, and received a real answer about, how mistakes are handled?
Yes, they had a clear, honest answer
I asked but got a generic "we make it right" response
I haven't asked, or it wasn't a comfortable topic to raise
Question 04
What happens to your account if your primary contact goes on vacation, gets sick, or leaves?
They have a clear backup process or coverage plan
They mentioned it briefly but it wasn't detailed
I honestly don't know. It was never discussed.
Question 05
How long has the core team been together?
More than 2 years. They have real team stability.
Less than 2 years, but they seem intentional about it
I'm not sure. I only interact with the founder.
Question 06
Did you verify references, not just read testimonials?

A testimonial is curated. A real conversation is not.

Yes, I spoke directly with a past client
I read reviews/testimonials but didn't speak to anyone
No, I took their word for it
2
Your Hiring Mindset

These questions are about you. Honest answers here are the most valuable ones.

Question 07
Why are you considering hiring right now?
I identified a specific gap and I'm solving it strategically
I know I need help but haven't fully defined what, exactly
Honestly, I'm overwhelmed and I need relief fast
Question 08
Are you under pressure (a deadline, a launch, a crisis) that's driving this decision?
No, I have space to evaluate properly
Some pressure, but I'm still being thoughtful
Yes, I need someone in place as soon as possible
Question 09
What's drawing you to this particular company?
Their expertise and track record, which aligns with my need
A mix of personality fit and what seems like good results
I liked the founder, the website, or their social presence
Question 10
Do you have clearly defined success metrics for this hire?

Not vibes. Measurable outcomes you'll use to evaluate the relationship.

Yes, I know exactly what success looks like in 90 days
Sort of. I have a general idea but nothing specific.
No. I'll know it when I feel better about things.
Question 11
Have you compared at least two other providers before choosing this one?
Yes, I've done a real comparison
I've looked around but not had formal conversations
No, this is the only one I've seriously considered
Question 12
If this hire doesn't work out, do you have a plan, or would it feel catastrophic?
I have a contingency. It would be a setback, not a disaster.
It would be painful but I'd recover
Honestly, I'm counting on this working. I don't have a backup.

Answer all 12 questions to see your results.

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The 5 Questions Every Entrepreneur Should Ask Before Hiring

  1. Who will actually be doing the work on my account, not just who's selling to me?
  2. How long has your core team been together, and what does continuity look like for my account?
  3. Can you walk me through your process for delivering your service, step by step?
  4. When something goes wrong, what does your resolution process look like?
  5. How do you maintain quality as you grow and take on more clients?

Marketing gets your attention.
Credibility earns your business.

If this assessment helped you think more clearly about who you're trusting with your business, share it with another entrepreneur who needs it.

Read the Full Article on LinkedIn →

Kelli Lewis, KelliWorks | Recovering Accountant